The Performance Stack for Direct Marketing

Customer Case Studies

Real campaigns. Reported results. See how direct mail and digital follow-up worked together for these customers.

Roofing · Plano, TX

Crest Exteriors

Roofing jobs from 43 unique calls

20,000 postcards mailed. The case study reports 30 calls converted into roofing jobs.

Read the original report

Crest Exteriors hail-damage roofing postcard offering $1,000 off a full roof replacement — The postcard mailed in this campaign, from the original report.

Campaign results

Postcards mailed: 20,000
Unique calls: 43
Roofing jobs from calls: 30
Follow-up ad impressions: 146,726
Website clicks: 78

The campaign story

Crest paused its planned mailing of over 40,000 pieces after the first 20,000 postcards kept the team busy. Postcard calls continued at least a month later. Its dashboard also reported 146,726 follow-up ad impressions and 78 website clicks.

Tools behind the results

The report identifies the dashboard and follow-up ads; links show the platform’s corresponding capabilities.

Dance & music · Fairfield, CT

D’Valda & Sirico Dance & Music Centre

New class sign-ups

8,500 postcards mailed. More than 100 prospects attended the free day of dance; 97 signed up for classes.

Read the original report

D’Valda & Sirico postcard inviting families to a free day of dance and music — The postcard mailed in this campaign, from the original report.

Campaign results

Postcards mailed: 8,500
Event attendees: More than100
New class sign-ups: 97
Reported website visits: More than31,000
Google follow-up ad clicks: 331

The campaign story

Direct mail brought more than 100 prospects to a free day-of-dance event, and 97 signed up for classes. Google follow-up ads generated 331 clicks back to the studio’s website. The report also notes over 31,000 website visits; those visits are not presented here as clicks attributable solely to follow-up ads. The report’s potential lifetime revenue estimate is conditional, not realized revenue.

Tools behind the results

Online Follow-Up · Google ads

Google follow-up ads are explicitly named in the report. The link explains the platform’s follow-up capability.

Medical services · Milmont Park, PA

Accounts Receivable Concepts

Calls to the office

6,000 postcards mailed. The report also records 259 website clicks from 67,418 online ad impressions.

Read the original report

Accounts Receivable Concepts medical billing postcard offering two free months of service — The postcard mailed in this campaign, from the original report.

Campaign results

Postcards mailed: 6,000
Calls to the office: 13
Online ad impressions: 67,418
Website clicks: 259

The campaign story

The campaign combined postcards with online advertising and made response activity visible. These are reported calls and clicks—not closed sales or realized revenue.

Tools behind the results

DirectMail2.0 online advertising

The report identifies online advertisements, not a specific ad product. The link shows the broader platform offering.

Results reported in DirectMail2.0’s published case studies. Calls, clicks, impressions, and customer conversions are distinct measures. Outcomes are specific to each campaign and are not a guarantee of future performance.